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Why Effectiveness is More Important than Efficiency
effectiveness vs efficiency

The key difference is this: efficiency is about doing things right or doing them quickly, while effectiveness is about doing the right things.

You can be incredibly efficient, ticking off a lot of boxes on your to-do list, but if those tasks aren’t actually contributing to your goals, then how effective are you being?

The Comfort of Busyness

There’s another layer to this, too. Staying busy can sometimes be a comfort zone. It feels good to be busy. We feel productive and needed. But here’s the twist—sometimes, we subconsciously choose busyness as a way to avoid the more challenging, risky, or intimidating tasks that are actually necessary for significant achievements.

These tasks are often the ones that can lead to major breakthroughs or advancements in our careers or personal lives.

For example, it might be easier to spend your day responding to emails (and feel quite busy and efficient doing so) than to start working on a project that would be challenging and feel risky, but would have big rewards and would create progress toward your Vision.

Entrepreneurs go for the risky ventures while workers often want the comfort tasks. If your boss is keeping you busy, are you moving closer to a promotion or does that require more responsibility, accountability, and risk.

Focusing on What Really Matters

So, how do we focus on being effective? It starts with clarity—being clear on what your goals are and what tasks are most critical to achieving them. Setting the strategy that delivers the Vision.

From there, it's about courage and discipline, the courage to tackle the bigger, more daunting tasks and the discipline to keep steering yourself back to what really matters, even when the busywork tries to claim your attention. Busywork is often not important in the Big Picture.

In essence, while efficiency can help you manage your tasks better, effectiveness is about managing your vision and goals. It’s about making sure that at the end of the day, the work you’ve done has moved you closer to where you truly want to be.

If you want to spend some time management, think about where you want to be and the most important activities to get there.

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